TV Advertisements Aimed at Children in Australian should be banned

Introduction For companies to create awareness about their products or to persuade the consumers of their products, they use advertisements to reach this target. In most cases, the advertisements target the consumers’ needs by exploiting their demands and offering solutions. These advertisements always lead to increased consumption.Advertising We will write a custom essay sample on TV Advertisements Aimed at Children in Australian should be banned specifically for you for only $16.05 $11/page Learn More One major group, that advertisers have targeted, is children (Media Awareness Network 2010). The strategy is based on the fact that children have substantial amounts of money to spend, and they also have an influence on their parents’ spending. The advertisements targeting children have diversified from sweets and toys in the past to clothes, fast foods, computer accessories, shoes, sports gear and even included some adult-relevant products such as vehicles. The impact of advertising on children has been a subject of debate with different schools of thought arguing on their suitability. In Australia, children are said to constitute a significant proportion of spenders as well as largely influencing their parents’ purchasing and, thus, a major target for advertisers (Sharon 1998). This paper will weigh on whether TV advertisements aimed at children in Australia should be banned. Why TV Advertisements Aimed At Children in Australian Should Be Banned Australia has one of the highest proportions of children with obesity. Since 1980s, the prevalence has been on the rise. This has been attributed to the time children spend watching television. In addition, to reduce energy expenditure, there is the associated increase in food consumption resulting from the food advertisements on display. Australia has been shown to have one of the highest food advertisements rates per hour. Unfortunately, most of the advertised foods fall below the recommended standards of healthy diets. Fast food restaurants and foods rich in fats and sugars constitute over half the number of food advertisements on Australian television (Coalition on Food Advertising to Children (CFAC) 2007). The advertisements have been shown to influence children food consumption trends with a national nutritional survey in 1997 showing that only a small proportion of children consumed fruits. The consumption of fruits and other healthy foods was shown to decrease with increase in age in the children and was replaced gradually by high consumption of fast foods attributable, to increased awareness created by television advertisements. With such a worrying trend, it would only be wise to ban such advertisements from television or stop airing them during children programs. This would greatly reduce the availability of such information to the children and probably reduce their consumption of such products with deleterious impact on their health ( Neville, Thomas Bauman 2005).Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another reason why TV advertisements targeting children should be banned is due to their capitalization on naivety of children. Young children may not be able to discern the difference between advertisements and normal programming, and become vulnerable to misleading information. Children lack the ability to know that advertisements are business oriented strategies, and believe in the message fully without questioning its credibility. This has, therefore, left many children purchasing or forcing their parents to purchase commodities they may not necessarily require (India Parenting 2011). Advertisements on TV have a negative effect on the lifestyles of children as they tend to affect their preferences. This, in turn, has a direct impact on family dynamics. The advertisement may make a child conflict with the parents on p articular demands that they make. The product advertised could go against the parents’ code in reference to health or economic status, and the child ends up making life difficult for the parents who may not be in a position to meet these demands (Peace Pledge Union n.d.). There is a likelihood of children’s’ self-image and societal values being affected by the advertisements that may encourage materialism. It is possible that too much advertising targeting children may create a false sense of dissatisfaction or entitlement among the young generation. Psychologists fear that children identities could be negatively influenced by consumerism tendencies developed by exposure to too much advertising or aggressive advertising targeting young children (Media Awareness Network 2010). Counter-argument Banning of television advertisements aimed at children may not be the solution to changing their lifestyles. Those opposed to the ban argue that a ban would be futile since apart from being influenced by the advertisements, children would still be influenced by the actual programming content. The children have other media outlets from which to acquire information from such as computers, magazines, newspapers and radio. The advertisements create the necessary revenue for television companies to air kids’ programs. Some of the programs are very educative and of a help for the children. Therefore, the advertisements should be aired nevertheless. Advertisement of products such as junk foods associated with poor health and obesity in Australia cannot be pointed as the only factor responsible for this trend. Obesity prevalence is also contributed to the lifestyles the children adopt such as the lack of physical exercises. Parents have the responsibility of determining what is appropriate for their children. The foods eaten by children, clothes they wear and types of exercises they do are determined by parents and by the society as a whole. Thus, TV a dvertisements need not be demonized as being responsible for children change in lifestyles (Carter 2006).Advertising We will write a custom essay sample on TV Advertisements Aimed at Children in Australian should be banned specifically for you for only $16.05 $11/page Learn More The Australian Broadcasting Authority has recently banned TV adverts that encourage unhealthy diets and inactive lifestyles, but the effect of this on the national obesity prevalence in children has continued to increase year after year. Furthermore, a link between fast foods advertised often on television, and obesity is not clear cut. European states such as Sweden that banned fast food adverts on TV have not recorded a linear drop in obesity rates (Lavelle 2004). Conclusion From the many studies that have linked lifestyle changes to advertising targeting children, it is evident that the influence of these advertisements should be controlled. Advertisements of junk foods and o ther fancy lifestyles in Australia targeting children should be banned to avoid further deterioration of a young generation currently crumpling with high rates of obesity and related complications. It is similarly important that policies are put in place to control access of such products to children in shops and other outlets, as well as adopting educative approaches on the dangers of certain lifestyles such as labeling such products with warning signs. Embracing healthy lifestyles such as physical exercises and health diets will greatly transform the children’s way of life. On the other hand, advertising is not necessarily bad especially when it aims at educating children. All advertisements targeting children will also be effective if the advertisers take responsibility and offer genuine tips on use of the advertised products instead of solely focusing on unnecessary manipulation of the young minds. Reference List Carter, OB 2006, The Weighty Issue of Australian Television Food Advertising And Childhood Obesity, Health Promotion Journal of Australia, 17(1). Coalition on Food Advertising to Children (CFAC), 2007, Children’s health or corporate wealth? The case for banning television food advertising to children. Web. India Parenting, 2011, Effects of Advertisements on Children, India Parenting pvt. Ltd. Web.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lavelle, P 2004, Ban junk food ads from kids’ TV? The Pulse. Media Awareness Network, 2010, Special Issues for Young Children. Web. Neville, L, Thomas, M Bauman, A 2005, Food advertising on Australian television: the extent of children’s exposure,Oxford Journals, 20 (2). Pp. 105-112. Peace Pledge Union, n.d., Children and Advertising. Web. Sharon, B 1998, A Community View’, Caring for Children in the Media Age, Papers from a national conference, New College Institute for Values Research, Sydney. pp. 101-111. This essay on TV Advertisements Aimed at Children in Australian should be banned was written and submitted by user Mikaela French to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Flatten Adjective Stacks

How to Flatten Adjective Stacks How to Flatten Adjective Stacks How to Flatten Adjective Stacks By Mark Nichol Words are highly adaptable in terms of which part of speech they represent, but careful writers should be alert in order to minimize or prevent a linguistic affliction called adjective stacking, which is discussed in this post. Nouns are easily converted to adjectives, as when using the phrase â€Å"dinner table.† Dinner and table are both nouns, but when dinner immediately precedes table, it ceases to mean â€Å"evening meal† and represents an adjective describing a type of table: one used for evening meals. Similarly, â€Å"sport utility vehicle† consists of three words that serve as nouns, but when positioned in sequence, the first two words no longer stand on their own to represent concepts, but rather describe the third noun. Such sequences can extend indefinitely, but the longer the string of adjectives- or the higher the stack- the more difficult it is for readers to parse the components and their interrelationships. Reading from left to right, we recognize the first word as a noun but then correct ourselves when a noun follows it, reclassifying the first word as an adjective. Then we have to conduct the same mental process repeatedly, and when word relationships are not clarified by use of hyphens, the quest for comprehension is complicated. The following list from an actual document represents the problems with adjective stacking; it can be confusing and fatiguing: Penetration testing for key medical devices Biomedical security vulnerability assessments Medical device procurement process consulting Biomedical incident response readiness assessments Medical device security program remediation support Manufacturer vulnerability remediation liaison assistance Oddly, the syntax of the first item enables a quick, clear reading, while the others fail to follow suit. Using the first item as a model, however, one can easily revise the list to improve readability by reordering words and phrases and introducing prepositions (and, sometimes, words representing other functions): Penetration testing for key medical devices Assessments of vulnerability of biomedical security Consulting about the procurement process for medical devices Assessments of readiness regarding response to biomedical incidents Remediation support for medical-device security programs Liaison assistance for remediation of manufacturer vulnerability These revised phrases are less concise but easier to read. Note, too, that one can reorganize the word sequences to various extents; each of these phrases can be revised in more than one way. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and ToesUse a Dash for Number Ranges10 Types of Hyphenation Errors

An Evaluation of the Activities, Reading Books and Watching Movies

An Evaluation of the Activities, Reading Books and Watching Movies Books vs. Movies Which one is better reading a book or watching a movie? People always debate on whether reading a book is better than watching a movie. Movies are just a live action version of a book, but the movies tend to leave out a lot of details one can get from reading the book. Grant it, reading a book takes more time, but a person gets to tap into their imagination more from reading a book than watching a movie. Books are just as great as movies if not better because books have no time limit, give people a better understanding, and they have more detail. Reading a book has no time limit, whereas; movies have a certain time period to get finished in. The books that are made into movies usually do not turn out the way we want them to be. Movies can be ruined by bad actors. The length of the movies determines how much details from the book go into the movie. Sadly, movies are all about the actors more than the details from the book ever were. When reading a book maybe the reader’s imagination was not met when they watched the movie. While reading a book you get a better understanding of the characters thoughts, feelings, and actions because it is written throughout the book itself. Reading a book lets the reader’s imagination flow. When the reader taps into their imagination they can imagine what the book is like visually. One can picture the characters in their head. They can picture what the characters voices sound like. The reader can visualize the scenes and imagine what the places look like according to what they read. People can relate more to a book usually than a movie because books have more detail. Not all the details from reading a book can be pictured in the movies. Typically the movies are worse than the book. Details draw the readers in and the more details they gather the more intrigued they get. When people get intrigued they usually follow what intrigues them. So therefore if they are reading the first book throughout a series it will make them read the other books. When someone picks up a book that they like they tend to find other books that are like the book they read. Reading books are better than movies due to the fact of having no time limit, a better understanding, and way more details. Books draw the reader in more than when a person watches movie. People go watch a movie typically because of actors. Books and movies are both great but books will always last longer. Books have a higher demand than a movie ever will.

Does the Christan salvesen's sickness absence management policy meet Essay

Does the Christan salvesen's sickness absence management policy meet its obligations under the DDA' - Essay Example The inter-war years were tough but Salvesen sold a large number of ships and rode out the difficult period. When the post-war whaling boom ended, Salvesen scaled down its involvement and ended its interest. Looking for new growth areas, an experiment with a revolutionary trawler to freeze fish while still at sea led to the purchase of the company's first cold store in Grimsby in 1958, a move that coincided with the birth of the frozen food industry in the UK. The firm's fledgling distribution operations grew as customers requested transport for their frozen produce. The business continued to diversify its operations, moving into food freezing facilities, house building and the offshore oil industry in the early 1970s. Salvesen began to concentrate its activities in the Food Services division, opening cold stores, expanding food processing facilities and winning a major frozen food distribution contract for UK retailer Marks & Spencer. The business grew with the acquisition of Merchants Refrigerating Company in the USA in 1981 and the generator rental company Aggreko in 1984. Aggreko was a success in the 1980s, opening UK depots, growing French operations and expanding into the USA with the acquisition of Electric Rental Systems. ... Salvesen built up its presence in the frozen food sector in mainland Europe with operations in five countries. In 1995 it also acquired a stake in a German industrial logistics business called Wohlfarth. In September 1997 Christian Salvesen decided to concentrate on its core logistics divisions and diverged Aggreko. Since then Christian Salvesen has built up a blue chip client base, developing partnerships with retailers and manufacturers and targeting markets in mainland Europe. In recent years, Salvesen acquired Industrial logistics businesses in Spain, Germany and France. It has since sold both its food and industrial operations in Germany. It is focused on further expansion of its geographic footprint in Europe and developing an integrated European offering of in-market, shared-use networks. Today, Salvesen has operations in seven countries: Belgium, France, The Netherlands, Portugal, Spain, Ireland and the UK. Its chosen market segments are Industrial, Food and Consumer products and it specialises in the strategic management of the outsourced supply chain. These operations are supported by advanced, proprietary ICT systems. The DDA Policy: The Disability Discrimination Act (DDA) covers all UK businesses. The DDA is a UK parliamentary act of 1995, which makes it unlawful for service provider to discriminate against people in respect of their disabilities in relation to employment, the provision of goods and services, education and transport. It is a civil rights law. Other countries use constitutional, social rights or criminal law to make similar provisions. Employment Discrimination laws seek to prevent discrimination based on race, sex, religion,

Australiam curriculum Term Paper Example | Topics and Well Written Essays - 1500 words

Australiam curriculum - Term Paper Example From the provincial level, schools are estranged into districts and then into school boards (ACARA, 2011). It is in the school boards that local policies are made that must be in line with the curriculum from the provincial level. In Australia, all students are assured of equal chances to education unlike before. For instance, pregnant students were not allowed to go to school but this has changed and they can now attend learning institutions of their choice. The government has gone further to provide special schools for the physically disabled students for example, the deaf, blind, and crippled. They are no longer denied their rights to education like before and they can even sue the government if they are not attended to. The administration has put strong disciplinary measures which legally punish any student who goes against the school rules. Punishable behaviors include resistance to authority, use of abusive language, or any kind of behavior that the administration may consider a violation of the schools norms The ministry of education is responsible for organizing as well as supervising education at the primary, secondary, and vocational levels because there is no central department in the education system. Unlike other nations where learning is monitored at the federal government, in Australia, all the responsibility of supervising learning as well as assessing students’ and teachers’ performance takes place in the national level. The provincial education system can be compared to the territorial system although they differ in their assessment, curriculum, and education policies (ACARA, 2011). Education starts at the kindergarten which takes in children as young as five years. From the kindergarten, children proceeds to the elementary school at the age of 6 to 12 years then move to the junior high school. Normally, elementary school includes six grades although it can be extended to eight grades. Junior high school acts as a

Herbal Products for personal casre Essay Example for Free

Herbal Products for personal casre Essay Aromatherapy is complementary and alternative medicine (CAM) technique in which various essential oils (including essences and extracts) derived from plants, flowers, fruits, leaves, herbs, stems, shrubs or trees are utilized to promote healing of the body, mind and the spirit, and to encourage health and well-being of the individual. Aromatic oils have been utilized in healthcare since ancient times by the Egyptian civilization and the Arabs. Modern aromatherapy was given special interest in France. The French found that oils had several anti-septic properties and hence could be utilized to reduce infections. Some of the physicians in France administer essential oils. Certain guidelines mentioned in the ‘aromatogram’ help the physician to decide which essential oil has to be utilized. The patient’s sample of tissues or body fluids is cultured in the laboratory. Different essential oils are added to the growing cultures. The specific essential oil that inhibits growth of the microorganisms is identified and utilized. Essential oils are substances similar to hormones (or chemical messengers) present in the body, that play an important role between cells. It contains about 200 to 3000 different compounds. Studies suggest that they can play a role against cancer, and have other effects such as stimulation (lime), calming (lavender), analgesic (clove), anti-spasmodic and cough suppressant (lavender). On the skin, it seems to have an antiseptic (tea tree), astringent (lemon grass), protectants (sandal wood), stimulant (rose) and cooling (Chamomile) effect. Aromatherapy can be administered in several forms such as skin or external applications (including cosmetic use and applications over the hair), inhalation, and internal consumption. External applications of essential oils involve applying the agents on the skin through baths, massages, friction, compresses, cosmetic use (in the form of creams, masks, compresses, lotions, ointments, etc), hair applications, etc. Such applications help in relaxation, stimulating the skin and make the individual feel more energetic and lively. Several toxic substances and metabolic wastes present on the skin are inactivated and destroyed. It also helps to reduce body aches and reduce swellings. Rarely (5% of the cases), the individual may develop inflammatory disorders of the skin (such as dermatitis), and experience symptoms such as irritation, rashes, pruritis, etc. In such circumstances, the treatment should be discontinued. Internal consumption of essential oils may be required to treat several disorders involving the internal organs (such as the digestive tract). However, some of these oils may damage the liver. Hence, they have to be administered strictly by a physician, and the patient’s condition should be monitored. The essential oil can also be administered utilizing a diffuser or nebulizer (through inhalation). The oils can be utilized to treat several breathing or lung disorders, and to improve mood. The molecules of the essential oils can enter the body through the nose, gain access through the lungs, from where it can diffuse into the bloodstream. It can remain in the blood for 30 minutes to several days. Sprays are also available which provide effect for a short period. Aromatherapy has emerged as a separate branch of science and profession because of the huge benefits. Lavender may increase brain wave functions related with relaxation and stress-release (Balac, 1992). Chronic smokers felt a reduced urge to consume tobacco with aromatherapy (Rose Behm, 1994). The quality of life in individuals with cancer and anxiety improved after being administered Chamomile (Wilkinson, 1995). Stevenson (1994) demonstrated that heart patients requiring surgery felt better when their feet were being massaged with neroli oil. Post-operative patients had reduced nausea and needed fewer painkillers after inhaling peppermint oil (Tate, 1997). In fact aromatherapy can be utilized to treat several conditions such as infections (such as Herpes Zoster Virus, Herpes Simplex Infections, etc), arthritis, skin disorders, musculoskeletal disorders, sleeplessness, anxiety, distress, anticancer therapy problems, anorexia, body aches, etc. Any individual can learn about aromatherapy by reading books, attending seminars or going to school that train in aromatherapy. The National Association of Holistic Aroma-therapists (NAHA) is setting up standards for giving licenses and administering training. The individual who wants to become an aroma-therapist should have a good knowledge and practice of chemistry, botany, human physiology, etc. The aroma-therapist is responsible for administering treatment sessions on the patients such as massages. During the patient’s first session, he/she will ask the questions to get a detailed outlook of the past and present medical history. According to the patient’s complaint and the diagnosis of the condition, he/she will prepare essential oils using different individual components. The massages are similar to the Swedish and the Sports methods. The aroma-therapist also gives complete details of the procedure to the patient, advices about any precautionary measures to be taken and educates the patient about the benefits and risks of the procedure.

Steroids in Sports Essay -- Athletics Steroid Performance Enhancing Dr

Professional sports are very special in the United States. One reason for this is the spirit of competition. However, steroid use taints this competition. If steroids were to be completely eliminated from sports, the competition would be much more special because athletes would compete with their hearts and will, without an extra boost. Also, since not everybody can be a professional athlete, the elimination of steroid use, in my opinion, would make the fans appreciate the game more and make them feel more relatable. Hopefully someday, fans will be able to watch their favorite sports in such a fashion. Steroid use by professional athletes is bad because doing so can damage an image of an athlete (if the offense is made public), create hazardous health issues for an athlete, and hurt the crediblity of sports. Why Take Steroids? â€Å"Athletes and others abuse anabolic steroids to enhance performance and also to improve physical appearance† (NIDA). The level of speed and intensity of sports at the professional level is extremely high. Therefore, many athletes choose to take steroids in order to improve their body and skills, and to try and match that intensity. Baseball players may choose to take steroids in order to hit the ball harder, which would attribute to more homeruns. Football players may take steroids in order to increase their muscle mass which would in turn improve their blocking and tackling skills, and to also improve their speed. Steroid use by professional athletes constitutes cheating. I believe that athletes should be athletes for one reason, their God-given talent, and not with the help of steroids. The population of professional athletes in the United States is very small, and I find it a shame that many ... ...et back to working hard using the energy and will that they naturally possess, and the credibility of the athletes and their sports would be revived. An issue with this idea is that some athletes have been known to unknowingly take steroids that were banned from their respective sport (i.e. Rafael Palmiero). However, if an athlete were to be put in that position, it would need to be proven that he/she in fact unknowingly took illegal steroids. Otherwise, that athlete should follow the same penalty as those who knowingly and blatantly take steroids. Works Cited ESPN.com news services. "'96 MVP admitted steroid use, fought drug problem." ESPN . 4 May 2006 from . National Institute on Drug Abuse. "Steroids (Anabolic)" NIDA. 15 Apr. 2006 from

Vaccine Refusal Controversy

The subject that I’ve chosen as a controversial healthcare topic is vaccine refusal. The subject of vaccination has long been a controversial topic in healthcare. Universal vaccination initiatives have been met with resistance. There is scientific evidence supporting the benefits of vaccination however, parents and healthcare professionals continue to doubt the effectiveness and safety of vaccines. Vaccine preventable disease continues to be a threat to the public in the United States. The Centers for Disease Control and Prevention (CDC) reports that during 2011, a total of 222 cases of measles were reported. 90% of those cases were associated with importations from other countries. (MMWR. 4/20/12). There are several factors as to why patients refuse vaccination. A misconception regarding side effects is a common reason for vaccine refusal. Parents and/or patients believe that the vaccine is made up of the live virus and can in turn make the recipient ill. They do not understand the process for manufacturing vaccines or the process for which the body creates antibodies. (Fraleigh, J. 5/1/09). Vaccine safety is another reason for vaccine refusal. There is a lack of trust in the federal government, which oversees the approval of vaccine released to be administered. An important factor to vaccine safety is not only the manufacturing process but also maintaining the cold chain for proper vaccine storage. Maintaining the cold chain is an important factor in ensuring that the vaccine being administered is viable. Maintaining the cold chain relies on more than one person or entity. The cold chain begins with the manufacturer and is then transferred to the delivery of the vaccine and the proper storage. The last phase of the cold chain is the administration of viable vaccine to the patient. There are several areas in this process that allow for vulnerabilities in this process as demonstrated by the Office of Inspector General Report from 2012, Vaccines for Children Program: Vulnerabilities in Vaccine Management (Levinson, D. . Regardless of patient and healthcare professional’s refusal to utilize vaccine there is clearly a benefit to vaccination. Vaccine preventable diseases are debilitating and deadly. A good portion of the general public has never seen some of the vaccine preventable diseases such as polio. Therefore, the existence of such diseases is not relevant to some. From 1960 to 1996, measles vaccines had reduced measles cases by 99. 95%. (HHS. 1997) References Centers for Disease Control and Prevention, MMWR, Measles-Unites States, 2011 (April 20, 2012 / 61(15);253-257). Department of Health and Human Services. 1997. Retrieved May 31, 2013 http://archive.hhs.gov/nvpo/concepts/intro6.htm Fraleigh, James M. Vaccination: Compliance and Controversy. May 1, 2009. Levinson, Daniel R. Inspector General. Vaccines for Children Program: Vulnerabilities in Vaccine Management, OEI-04-10-00430. June 2012.

A Relativistic View of The Ballad of Narayama

First Position Utilitarianism, a branch of moral realism, is a doctrine that attempts to explain the abstract idea of morality. Consequentialism, a broader basis of utilitarianism, defines an action as being right or wrong by saying that the right act in any moral dilemma is that which leads to the greatest good for the greatest number of people. It focuses in on the consequence of an action and declares that this result is the true basis for judgment about the morality of a decision.Utilitarianism takes these ideas a step urther and defines the quality of the consequence of an action as its â€Å"utility'. The only way to fundamentally ensure that our actions are good is to prove that the results of the chosen action were really better than the results of the other possible choice. (2) Second Position Moral relativism is a philosophy that defines morality in a way that directly depends on the individual or group of people involved. One prominent division within moral relativism is the meta-ethical position.The basic proposition behind this argument is that moral Judgment cannot be universalized and in this way morality is relative to he parties involved. This permits any culture to practice anything they see as right, and this belief within the culture makes it the right thing to do. In the mindset of a meta-ethical relativist, we must reserve our Judgment if we see people committing what we feel are morally wrong actions and understand that they may be doing the right thing in the context of their culture. (3) Major Objection A moral relativist would see many flaws in the ideology of utilitarianism.One major objection is that utilitarianism is too intense of a doctrine as it suggests there is always a way to act that would benefit more people. There is inherently too much pressure put on humankind if utilitarianism were to be followed because it requires us to constantly act like â€Å"moral heroes,† claiming anything less would make us bad people. Du e to the fact that there could be a greater good in every decision we make, we would barely be able to live our own lives, develop our own relationships with family and friends, and make our own decisions if we strictly adhered to the doctrine of utilitarianism.This flaw of utilitarianism is exposed in The Ballad of Narayama because the action of killing the elderly when they reach 70 would be deemed orally wrong and incorrect. However, the moral relativist realizes that this contradicts the societal tradition and is therefore the right thing to do. To the naive eye of the utilitarian, killing the elderly immediately seems like a morally corrupt tradition that could never be acceptable. However, the moral relativist understands this practice in the context of the Japanese village and renders it acceptable.Keeping Orin alive would be morally wrong to the relativist because it takes the pressure off of Kesakichi and even Tatsuhei to develop as men of the household. They still have Ori n providing food and working for them and as a result Kesakichi remains naive and immature. The young people in the Japanese village need develop on their own, and so the tradition of the village should be honored regardless of specific cases, like that ot Orin. In ad dition, the elderly Just become another mouth to t cases in the impoverished village. 4) First Rebuttal in most The utilitarian would answer this objection by saying that it would not be for the best to take Orin and all the 70-year-old citizens to the top of Narayama. They would argue that societal tradition should not be followed in this case and it is morally ncorrect to leave the elderly to die in this way. Even if they are a burden to society, the greatest good for the greatest number of people comes when they are kept alive. Our deepest inclinations also seem to tell us that killing any person who lives to be 70 is morally wrong.If they were allowed to live, family units would become stronger, wisdom would be pas sed through the generations, and the elderly could find new ways to contribute to society regardless of their age. Additionally, the utilitarian would disagree with the idea of hoarding food while others go hungry, as they do in the Japanese village. The morally correct action that would lead to the greatest good for the greatest number of people would be to share food and services, never placing your own familys needs above the needs of the society as a whole.To the utilitarian, any acts that can be conceived as selfish are morally wrong and every decision should be made with the community in mind. (4) Second Rebuttal The meta-ethical relativist would respond to this rebuttal by sticking to their convictions and arguing that in the context of this Japanese village, it is best to follow tradition and take the elderly to the top of Narayama. The utilitarian lacks the foresight into the future of the society and naively acts with only immediate benefits in mind; â€Å"To suppose that life has no higher end than pleasure† is â€Å"a doctrine worthy of swine† (RR 600).Although the immediate affects of leaving the elderly atop the mountain to die peacefully may not provide the greatest good for the greatest amount of people, in the long run it pays off and does, in fact, result in the greatest good for society. As for the claim that it is morally wrong if you place your familys need at a higher priority, the meta-ethical relativist would say that this type of elfishness drives society. The providers for a family want to supply as much as they can to their children and this motivates them to work harder.Although the utilitarian would think that it would be best if the Japanese villagers openly shared their food, the moral relativist would understand how the society functions and disagree. If an individual donated any excess they had to the society as a whole, the motivation of individuals within the society would disappear and the Japanese village woul d no longer function properly. The lives of the villagers depend on their planning for the future and hard work in the farms.The competition between workers and the desire to provide for their families is the reason this Japanese village has survived for generations. If a villager knew that any extra work he did or any extra food he grew would be taken away from him, then the villager would not work as hard and would not be as worried about securing his own crops and farming his own land. The moral relativist understands this as the basis for the tradition in the village, as killing the elderly puts responsibility on the other members of society to produce while reducing the number of mouths they have to feed.This tradition should be upheld because it allows for them to make their own decisions and look out for their families. The moral relativist position realizes that the action of killing the elderly once they reach age 70 is morally permissible in the Japanese society depicted i n The Ballad of Narayama. This moral Judgment is not universal, as in most societies this action would be deemed morally incorrect and unacceptable. However, given the economic situation of the village along with the dependence on manual labor, the tradition should be upheld as it is morally best for the society at hand.

Integrated Marketing Plan Essays

Integrated Marketing Plan Essays Integrated Marketing Plan Essay Integrated Marketing Plan Essay Executive Summary Background Started in 1960 by James and Tom Monaghan as a little pizza shop in Ypsilanti. Michigan. Domino’s Pizza has grown to more than 10. 000 corporate and franchised shops in 70 states. Domino’s Pizza is recognized as the 2nd largest pizza concatenation in the United States after Pizza Hut. and the largest worldwide. 8 Domino’s had planetary retail gross revenues of over $ 7. 4 billion in 2012. comprised of over $ 3. 5 billion in the U. S. and about $ 3. 9 billion internationally. In the 3rd one-fourth of 2013. Domino’s had planetary retail gross revenues of about $ 1. 8 billion. comprised of $ 849 million in the U. S. and $ 935 million internationally. 9 Focus on Technology From April 2011 to April 2012. Domino’s reached an impressive $ 2 Billion in US digital from its apps on platforms such as Kindle Fire. Android. Windows 8 phone. and iPhone – which now cover about 95 % of the U. S. smartphone market. Digital gross revenues. which include Mobile and computing machine telling. now make up 40 % of all Domino’s gross revenues. an addition from 30 % in 2012. 9 Problem Statement Building on the success of Domino’s merchandise rebranding and technological inventions. the company’s end is to implement effectual schemes that will increase its per centum of gross revenues driven through the company’s nomadic apps and on-line web site. Situational Analysis Strengths of the Organization Domino’s Pizza is the 2nd largest pizza concatenation in the United States and the universe leader in pizza bringing. with more than 10. 000 corporate and franchised shops in over 70 states ( Corporate ) . Furthermore. Domino’s Pizza has been the receiver of Pizza Today magazine’s Chain of the Year award three times back to endorse in 2010 and 2011 ( Corporate ) . Over the old ages. Domino’s has launched many industry inventions to maintain them at the top of the ladder. viz. the HeatWave bag. Domino’s Tracker. and the Domino’s Pizza app ( Corporate ) . This company has maintained great name trade name acknowledgment and a strong distribution system ( Corporate ) . Additionally. Domino’s has maintained its position as a socially responsible company by go oning its 10th one-year Thanks A ; Giving Campaign for St. Jude Children’s Research Hospital ( Press ) . Failings of the Organization Despite its many strengths. Domino’s Pizza besides has some failings. Domino’s has a history of past injudiciousnesss with some of its employees. In 2009. two Domino’s employees damaged the trade name by drawing a buffoonery that showed them go againsting wellness codification sanitation criterions ( Clifford. 2009 ) . Furthermore in 2010. a North Carolina adult female found a racial slur on her Domino’s reception ( ABC. 2010 ) . Domino’s has long since repaired its public image but now it must be excess careful to keep client trueness. Opportunities in the Environment An chance for Domino’s pizza is societal media exposure. This exposure can bring forth more attending from the mark market as they are the most likely to be represented on societal media web sites. Menaces in the Environment Some menaces for Domino’s Pizza include the fact that some of their merchandises. specifically their sandwiches and sweets. may non look healthy particularly to a health-conscious consumer. As of now. economic reverses such as pay additions have affected Domino’s Pizza because some British employees have been kicking about hapless rewards ( Karphal. 2013 ) . Competitor. and current industry leader Pizza Hut. offers many of the same merchandises as Domino’s. The company must find the most effectual method to put its merchandises above its rivals. Market Analysis The pizza eating house industry is go oning to lift at a rate of about 1. 6 % ( Barrett. 2012 ) . Pizza Hut. Domino’s Pizza. and Papa John’s rank foremost in gross revenues and unit counts among all the different ironss ( Barrett 2012 ) . The pizza industry is a $ 40 billion industry that makes up about 11 per centum of all eating houses in the state ( Franchise. 2013 ) . Ninety-three per centum of Americans eat at least one pizza per month in the state ( Franchise. 2013 ) . The tendency with Americans now is to travel toward take out and fast bringing nutrient options instead than dining out ( Franchise. 2013 ) . Additionally. one of the best benefits of the pizza industry is its customization for consumer penchants and high versatility ( Franchise 2013 ) . The biggest pizza franchises. Pizza Hut. Domino’s. Papa John’s. and Small Caesars lead in the US pizza industry ( Franchise. 2013 ) . However. Pizza Hut leads the battalion with a larger per centums of entire gross revenues ( about 14. 68 % of all U. S. pizza gross revenues ) compared with the remainder ( Barrett. 2012 ) . Year Ending September 2012 ( cite pmq ) Consumer Behavior Analysis Domino’s mark audience is the age group of consumers 18-49 old ages old. both males and females. Harmonizing to the pizza eating house industry. the nucleus pizza consumer is around the ages of 18 to 44 old ages old. with 75 per centum to 77 per centum of this age group being a pizza eating house consumer ( Barrett. 2012 ) . Of this age. about half ( 47 % ) of people consider an online telling option of import when it comes to doing determinations about purchasing pizza ( Barrett. 2012 ) . Furthermore. among this percentile are the consumers aged 25-34 ( 57 % ) and those with three or more kids ( 55 % ; Barrett. 2012 ) . Fortunately for Domino’s. its accent on new engineering has helped to force the debut of Domino’s telling apps for iPhone. Android phones. Windows 8. and the Kindle Fire. which now cover about 95 per centum of the US smartphone market ( Corporate ) . Rival Analysis Domino’s three chief rivals are Pizza Hut. Papa John’s. and Small Caesars. In fact. its biggest competition presently is Pizza Hut. Pizza Hut presently leads the industry with approximately 15 % of the market and its shops account for 11 % of all pizza shops in the US ( Barrett. 2012 ) . Likewise. Pizza Hut’s merchandise offerings do non differ well from Domino’s. It besides offers its merchandise at really competitory monetary values. Papa Johns and Little Caesars’ merchandise offering differ somewhat from Domino’s in the sense that they do non offer pastas or sandwiches like Domino’s. Small Caesars is the lone pizza eating house that does non offer the bringing option. Furthermore. even in societal media ranking. viz. Facebook. Twitter. YouTube. and Instagram. Pizza Hut leads in each class. Information from each of the 4 most popular American pizza trade names in regard to their popularity shows the followers: As demonstrated in the chart above. Pizza Hut leads the battalion with 10. 9 million likes. Domino’s takes 2nd topographic point with about 8. 8 million likes. Papa John’s is 3rd with about 2. 6 million likes. while Small Caesars is 4th with 1. 6 million likes. An article entitled Top American Pizza Brands in societal media illustrates more in item the different pizza trade names and how consumers view each their several Facebook pages. With regard with the other societal media web sites. Instagram and YouTube. here are the consequences: As you can see here. Pizza Hut once more leads in this societal media class with 3. 213 YouTube endorsers and 19. 753 Instagram followings. Domino’s trails behind Pizza Hut with merely 3. 179 endorsers and 5. 695 followings. Papa Johns was non accessible on these sites so they do non hold any representation in the above chart. Last. with Twitter. here are the consequences: Pizza Hut boasts 650. 300 followings ; Domino’s has 428. 049 followings ; Papa John’s has 169. 296 followings ; and Small Caesars has 25. 209 followings. It is of import to analyse the findings of each of these pizza company’s societal media rankings because the mark age group are continuously on these sites to happen information about each trade name before they make a determination. Harmonizing to Andrew Merrill. he states that 70 % of all consumers research online before doing purchases or taking service suppliers while 30 % of consumers make buying determinations based on branding runs ( Merrill. 2013 ) . It is of import to guarantee that Domino’s has a important presence online as it has globally. Target Audience Domino’s mark audience is males and females ages 18-49 skewed somewhat female with a focal point on female parents and caputs of family responsible for doing the dinner determination for their household. Merchandise Analysis Domino’s Pizza was long recognized for its inferior gustatory sensation and quality. In a 2010 interview with Gayle King of The Gayle King Show on Oprah Radio. CEO. Patrick Doyle. acknowledged the lower status of Domino’s gustatory sensation and quality. Since that clip. Domino’s Pizza has made a consorted attempt to travel the trade name and image into a more favourably light. Offering many of the same merchandises as its rivals – pizza. bread-sticks. lily-livered wings. Domino’s Pizza must go on to happen new. advanced ways to put itself apart from rivals and drive more consumers back to the Domino’s trade name. Selling Political campaign Our originative Domino’s run is comprised of three parts. which will cross the months of October to December 2014. Harmonizing to the Domino’s web site. its busiest yearss of service. apart from Superbowl Sunday. autumn on Halloween. Thanksgiving Eve. and New Year’s Eve/ Day ( Corporate ) . With this in head. we will carry on a series of mini runs within the larger one in order to accomplish a greater consciousness of the easiness and benefit of telling online. The three parts of the run are as follows: 1 ) addition online advertizements about the app engineering through Facebook and YouTube ; 2 ) make a national pizza game with the primary end being to drive gross revenues through the app ; 3 ) bring forth a planetary competition in which interested contestants must make a short YouTube commercial demoing the benefits of telling with the app engineering. The first portion of our run will assist to do the public aware of the benefits of telling online. whether on the computing machine or with a phone/iPad/Kindle app. Harmonizing to a YouTube article. in the US. online picture ads when combined with telecasting ads create a 35 % rise in trade name callback. a 53 % addition in message callback and a 31 % rise in likeability over telecasting entirely ( YouTube. 2012 ) . Therefore. we will increase advertizements on all the societal media websites more. viz. Facebook and YouTube because they require some cost. Facebook ads require $ 350 for three months of advertisement. Facebook allows the user to aim the specific audience based on age. sex. interests/hobbies. linguistic communication. etc. YouTube ads. on the other manus. will be ads placed in the picture. These ads are known as in-video sheathing ads ( Kim. 2012 ) . These ads play before or during the picture and viewing audiences have the option to jump the ad ( with no cost to the proprietor ) or to watch the advertizement ( with cost to the proprietor ) . The cost of these ads are anyplace from $ 0. 10 to $ 0. 30 each. We expect the first portion of this run to run for all the three months. The 2nd portion of our run will affect the creative activity of an app game within the bing Domino’s app. This game. which will run from October 30th -November 30th. will let participants the ability to win a free pizza if they win the game. The regulations of the game are that three times a hebdomad ( Monday. Wednesday. and Friday ) . consumers will hold to think the right pizza toppings in the right measure. crust. and size selected by a different Domino’s executive or employee. If the consumer chooses the right type of pizza. they will win that pizza for the twenty-four hours or have the option to alter the toppings merely. In the event that there is more than one victor for the twenty-four hours. each of their names will be placed in a raffle and merely one name will be selected for the free pizza award. Lone participants who have the Domino’s app will be able to play this game. The 3rd portion of our run involves a planetary competition that will affect all the different planetary Domino’s pizza eating houses. In this portion. interested participants will be given the ability to plan a originative commercial utilizing the Domino’s app to order a pizza. The picture must be 2-5 proceedingss in length and the participants must wish Domino’s Facebook page. follow its Twitter and Instagram page. and subscribe to its YouTube page in order to take part. They must twirp their picture to Domino’s chief Twitter page. This competit ion will be unfastened for the first two hebdomads in December. After that clip. each picture will be assessed harmonizing to creativeness. length. and content. The victor will be announced in the 3rd hebdomad of December. The victor of the planetary competition will win the ultimate award of holding Domino’s cater to their following party or event. This will travel manus in manus with two of the biggest yearss in Domino’s busiest merchandising yearss. Domino’s will supply its pizza. sides. drinks. and desserts to the victor. The figure of pizzas will be limited to 10 boxes. with the choice of each type of sides and sweets. and 10 2-liter drinks. Marketing Aim: Domino’s Pizza aim for the 2013 selling run is to increase nomadic app gross revenues by 7 % . This will be achieved through commercial advertizement and societal media interaction which will do the client aware that no affair the consumers’ location. they are able to order tiffin or dinner in less than a minute. Another aim is to increase the measure of loyal clients by 5 % . In 2009. Dominos received a package of feedback from their clients that the pizza was non reliable or fresh and tasted disgusting. The most common ailment was that the pizza crust gustatory sensation like cardboard ( Fera 2013 ) . This aim could easy be achieved chiefly through commercial advertizement or particular offers from local shops. Marketing Schemes: Domino’s Pizza will utilize tradition and untraditional media to pull new and old clients promoting them to seek our new and improved merchandises. For the convenience of the client we encourage them to order Dominos merchandises chiefly through their web site and nomadic app. In order to increase gross revenues we need to sharply publicize through the company’s web site. societal media and telecasting commercials. A. Our scheme to market our nomadic app is to foremost do it known to the clients that we developed an app on any smartphone device for free. By doing clients cognizant of this nomadic app. it could increase Dominos merchandise gross revenues. The company needs to introduce a originative commercial demoing how easy it is to download and use their nomadic app. Once Dominos experience comfy that they reached plenty of their mark clients. the company can so offer hot trades for the client if they order pizza and other merchandises through the nomadic app merely. Even if the client prefers to order on Dominos web site. the nomadic app allows the client to maintain path of when the order should hit the front door of their house no affair where they are located. The quicker a client can order tiffin or dinner. the faster the order is delivered to the client. The Dominos nomadic app is built for that peculiar client who is ever on the spell and needs to put a speedy order with the ability to look into the procedure of the located order anyplace. B. In order for Dominos to increase the measure of loyal clients by 5 % . they need to sharply explicate to consumer that they have redeveloped and revamped their merchandises to the satisfaction of their clients wants for quality pizza. This could be expressed though commercial advertizement and societal media. Commercial advertizement will show to the clients that Dominos listened to the feedback of old clients and have presently re-innovated their pizza merchandise to consumers’ satisfaction. But the disengagement of their refurbished merchandise is that most of their old client are incognizant of their alterations which led them to other pizza companies. With that said. local Domino shops should offer a pizza launch for households in the vicinity to seek one of their favourite 1-topping medium size pizza. This allows the client to savor the quality of Dominos refurbished pizza merchandises. Building trade name trueness and altering the customers’ position of their merchandises is really of import to increasing gross revenues. Dominos web site. World Wide Web. pizzaturnaround. com. is a great manner for possible or old clients to reexamine how much Dominos redeveloped their pizza merchandise fundamentally from abrasion ( Bodnar 2010 ) . Many people were misguided by what other clients said old ages ago doing future client disheartenment from telling Domino’s Pizza. C. As for our media nonsubjective. we strategize that we can hold a countrywide competition wh ich will let consumers to do a commercial on how they eat their pizza. Unique picture will hold the opportunity to be selected and run on Domino’s profile page. This can be implemented through YouTube. Vine. and Instagram. Social media is an of import tool for Dominos to offer hot trades without the client traveling to the company’s web site. They can easy look into current events and voucher trade that Dominos promote on a day-to-day footing. Customers the utilize societal media could promote fellow followings on their web to buy Domino’s Pizza merchandises in order to see the same great gustatory sensation that they enjoy. Evaluation The media selling program proposed will be effectual because consumer tendencies are being followed and aggressive advertizement are being carefully placed in the media aiming immature grownups and households often. To find whether or non our media program will work. each scheme must be implemented carefully and efficaciously to guarantee that Dominos aims are met. As we continue to implement our selling and media scheme. we will analyse the customers’ interaction with the Dominos web site and nomadic app. This analysis will find the overall public presentation of our media program exposing if we need to revamp our program or go on with the program at manus. Implementing this media program will assist guarantee Domino’s Pizza that they will stay the leader in pizza bringing while increasing gross revenues. Budget Domino’s Pizza creative run based on fast bringing with the usage of the Dominos web site and nomadic app. The run budget of $ 250. 000 includes advertizement outgos on: hoarding. theodolite. eventuality fund. societal media. promotional points and hunt engine optimisation. Billboard advertizement will dwell of 8 % of the budget because it seems more logic to concentrate on other advertizement tools even though hoardings are great in certain countries. As for Maryland. exposing your concern on a hoarding is non the most effectual advertizement tool since people have problem sing the hoarding while driving. The sum for this medium is $ 20. 000. For theodolite advertizement we consider this tool to be 12 % of the budget coming up $ 30. 000. Many working female parent and immature grownups continuously take public transit. This will be a great manner for Dominos to distribute their trade name name throughout the state. Social media is the most of import portion of the budget at 3 2 % because it is the most convenient for communicating between Dominos and the populace. This portion of the budget will be $ 80. 000. Every program needs a backup program merely in instance the initial scheme doesn’t execute the ends we need in order to successfully implement our media program. The eventuality fund for our Dominos media run will be 14 % at $ 35. 000. Search engine optimisation is besides a great manner for Dominos to spread out their trade name name when people are seeking other subjects on the net. This medium would be deserving 18 % of the budget at the sum of $ 45. 000. And last but non least the promotional point of the budget will be $ 40. 000 for 16 % of the budget. This concludes the budget for our media run. Plants Cited 1. Bodnar. Kipp. ( 2010 ) . B2B Social Media Lessons from Domino’s Pizza Turnaround Campaign . Retrieved November 28. 2013 from hypertext transfer protocol: //socialmediab2b. com/2010/01/dominos-pizza-turnaround-campaign/ 2. Alfs. Lizzy. ( 2013 ) . What’s following for domino’s Pizza? CEO Patrick Doyle outlines some ends. Retrieved November 26. 2013 from hypertext transfer protocol: //www. annarbor. com/business-review/whats-next-for-dominos-pizza-ceo-patrick-doyle-outlines-some-goals/ . 3. Domino’s Pizza Inc. ( 2013 ) . Retrieved December 11. 2013 from hypertext transfer protocol: //topics. nytimes. com/top/news/business/companies/dominos-pizza-inc/index. hypertext markup language. 4. Inside Domino’s. ( 2013 ) . Retrieved November 26. 2013

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