TV Advertisements Aimed at Children in Australian should be banned

Introduction For companies to create awareness about their products or to persuade the consumers of their products, they use advertisements to reach this target. In most cases, the advertisements target the consumers’ needs by exploiting their demands and offering solutions. These advertisements always lead to increased consumption.Advertising We will write a custom essay sample on TV Advertisements Aimed at Children in Australian should be banned specifically for you for only $16.05 $11/page Learn More One major group, that advertisers have targeted, is children (Media Awareness Network 2010). The strategy is based on the fact that children have substantial amounts of money to spend, and they also have an influence on their parents’ spending. The advertisements targeting children have diversified from sweets and toys in the past to clothes, fast foods, computer accessories, shoes, sports gear and even included some adult-relevant products such as vehicles. The impact of advertising on children has been a subject of debate with different schools of thought arguing on their suitability. In Australia, children are said to constitute a significant proportion of spenders as well as largely influencing their parents’ purchasing and, thus, a major target for advertisers (Sharon 1998). This paper will weigh on whether TV advertisements aimed at children in Australia should be banned. Why TV Advertisements Aimed At Children in Australian Should Be Banned Australia has one of the highest proportions of children with obesity. Since 1980s, the prevalence has been on the rise. This has been attributed to the time children spend watching television. In addition, to reduce energy expenditure, there is the associated increase in food consumption resulting from the food advertisements on display. Australia has been shown to have one of the highest food advertisements rates per hour. Unfortunately, most of the advertised foods fall below the recommended standards of healthy diets. Fast food restaurants and foods rich in fats and sugars constitute over half the number of food advertisements on Australian television (Coalition on Food Advertising to Children (CFAC) 2007). The advertisements have been shown to influence children food consumption trends with a national nutritional survey in 1997 showing that only a small proportion of children consumed fruits. The consumption of fruits and other healthy foods was shown to decrease with increase in age in the children and was replaced gradually by high consumption of fast foods attributable, to increased awareness created by television advertisements. With such a worrying trend, it would only be wise to ban such advertisements from television or stop airing them during children programs. This would greatly reduce the availability of such information to the children and probably reduce their consumption of such products with deleterious impact on their health ( Neville, Thomas Bauman 2005).Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another reason why TV advertisements targeting children should be banned is due to their capitalization on naivety of children. Young children may not be able to discern the difference between advertisements and normal programming, and become vulnerable to misleading information. Children lack the ability to know that advertisements are business oriented strategies, and believe in the message fully without questioning its credibility. This has, therefore, left many children purchasing or forcing their parents to purchase commodities they may not necessarily require (India Parenting 2011). Advertisements on TV have a negative effect on the lifestyles of children as they tend to affect their preferences. This, in turn, has a direct impact on family dynamics. The advertisement may make a child conflict with the parents on p articular demands that they make. The product advertised could go against the parents’ code in reference to health or economic status, and the child ends up making life difficult for the parents who may not be in a position to meet these demands (Peace Pledge Union n.d.). There is a likelihood of children’s’ self-image and societal values being affected by the advertisements that may encourage materialism. It is possible that too much advertising targeting children may create a false sense of dissatisfaction or entitlement among the young generation. Psychologists fear that children identities could be negatively influenced by consumerism tendencies developed by exposure to too much advertising or aggressive advertising targeting young children (Media Awareness Network 2010). Counter-argument Banning of television advertisements aimed at children may not be the solution to changing their lifestyles. Those opposed to the ban argue that a ban would be futile since apart from being influenced by the advertisements, children would still be influenced by the actual programming content. The children have other media outlets from which to acquire information from such as computers, magazines, newspapers and radio. The advertisements create the necessary revenue for television companies to air kids’ programs. Some of the programs are very educative and of a help for the children. Therefore, the advertisements should be aired nevertheless. Advertisement of products such as junk foods associated with poor health and obesity in Australia cannot be pointed as the only factor responsible for this trend. Obesity prevalence is also contributed to the lifestyles the children adopt such as the lack of physical exercises. Parents have the responsibility of determining what is appropriate for their children. The foods eaten by children, clothes they wear and types of exercises they do are determined by parents and by the society as a whole. Thus, TV a dvertisements need not be demonized as being responsible for children change in lifestyles (Carter 2006).Advertising We will write a custom essay sample on TV Advertisements Aimed at Children in Australian should be banned specifically for you for only $16.05 $11/page Learn More The Australian Broadcasting Authority has recently banned TV adverts that encourage unhealthy diets and inactive lifestyles, but the effect of this on the national obesity prevalence in children has continued to increase year after year. Furthermore, a link between fast foods advertised often on television, and obesity is not clear cut. European states such as Sweden that banned fast food adverts on TV have not recorded a linear drop in obesity rates (Lavelle 2004). Conclusion From the many studies that have linked lifestyle changes to advertising targeting children, it is evident that the influence of these advertisements should be controlled. Advertisements of junk foods and o ther fancy lifestyles in Australia targeting children should be banned to avoid further deterioration of a young generation currently crumpling with high rates of obesity and related complications. It is similarly important that policies are put in place to control access of such products to children in shops and other outlets, as well as adopting educative approaches on the dangers of certain lifestyles such as labeling such products with warning signs. Embracing healthy lifestyles such as physical exercises and health diets will greatly transform the children’s way of life. On the other hand, advertising is not necessarily bad especially when it aims at educating children. All advertisements targeting children will also be effective if the advertisers take responsibility and offer genuine tips on use of the advertised products instead of solely focusing on unnecessary manipulation of the young minds. Reference List Carter, OB 2006, The Weighty Issue of Australian Television Food Advertising And Childhood Obesity, Health Promotion Journal of Australia, 17(1). Coalition on Food Advertising to Children (CFAC), 2007, Children’s health or corporate wealth? The case for banning television food advertising to children. Web. India Parenting, 2011, Effects of Advertisements on Children, India Parenting pvt. Ltd. Web.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lavelle, P 2004, Ban junk food ads from kids’ TV? The Pulse. Media Awareness Network, 2010, Special Issues for Young Children. Web. Neville, L, Thomas, M Bauman, A 2005, Food advertising on Australian television: the extent of children’s exposure,Oxford Journals, 20 (2). Pp. 105-112. Peace Pledge Union, n.d., Children and Advertising. Web. Sharon, B 1998, A Community View’, Caring for Children in the Media Age, Papers from a national conference, New College Institute for Values Research, Sydney. pp. 101-111. This essay on TV Advertisements Aimed at Children in Australian should be banned was written and submitted by user Mikaela French to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Flatten Adjective Stacks

How to Flatten Adjective Stacks How to Flatten Adjective Stacks How to Flatten Adjective Stacks By Mark Nichol Words are highly adaptable in terms of which part of speech they represent, but careful writers should be alert in order to minimize or prevent a linguistic affliction called adjective stacking, which is discussed in this post. Nouns are easily converted to adjectives, as when using the phrase â€Å"dinner table.† Dinner and table are both nouns, but when dinner immediately precedes table, it ceases to mean â€Å"evening meal† and represents an adjective describing a type of table: one used for evening meals. Similarly, â€Å"sport utility vehicle† consists of three words that serve as nouns, but when positioned in sequence, the first two words no longer stand on their own to represent concepts, but rather describe the third noun. Such sequences can extend indefinitely, but the longer the string of adjectives- or the higher the stack- the more difficult it is for readers to parse the components and their interrelationships. Reading from left to right, we recognize the first word as a noun but then correct ourselves when a noun follows it, reclassifying the first word as an adjective. Then we have to conduct the same mental process repeatedly, and when word relationships are not clarified by use of hyphens, the quest for comprehension is complicated. The following list from an actual document represents the problems with adjective stacking; it can be confusing and fatiguing: Penetration testing for key medical devices Biomedical security vulnerability assessments Medical device procurement process consulting Biomedical incident response readiness assessments Medical device security program remediation support Manufacturer vulnerability remediation liaison assistance Oddly, the syntax of the first item enables a quick, clear reading, while the others fail to follow suit. Using the first item as a model, however, one can easily revise the list to improve readability by reordering words and phrases and introducing prepositions (and, sometimes, words representing other functions): Penetration testing for key medical devices Assessments of vulnerability of biomedical security Consulting about the procurement process for medical devices Assessments of readiness regarding response to biomedical incidents Remediation support for medical-device security programs Liaison assistance for remediation of manufacturer vulnerability These revised phrases are less concise but easier to read. Note, too, that one can reorganize the word sequences to various extents; each of these phrases can be revised in more than one way. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and ToesUse a Dash for Number Ranges10 Types of Hyphenation Errors

An Evaluation of the Activities, Reading Books and Watching Movies

An Evaluation of the Activities, Reading Books and Watching Movies Books vs. Movies Which one is better reading a book or watching a movie? People always debate on whether reading a book is better than watching a movie. Movies are just a live action version of a book, but the movies tend to leave out a lot of details one can get from reading the book. Grant it, reading a book takes more time, but a person gets to tap into their imagination more from reading a book than watching a movie. Books are just as great as movies if not better because books have no time limit, give people a better understanding, and they have more detail. Reading a book has no time limit, whereas; movies have a certain time period to get finished in. The books that are made into movies usually do not turn out the way we want them to be. Movies can be ruined by bad actors. The length of the movies determines how much details from the book go into the movie. Sadly, movies are all about the actors more than the details from the book ever were. When reading a book maybe the reader’s imagination was not met when they watched the movie. While reading a book you get a better understanding of the characters thoughts, feelings, and actions because it is written throughout the book itself. Reading a book lets the reader’s imagination flow. When the reader taps into their imagination they can imagine what the book is like visually. One can picture the characters in their head. They can picture what the characters voices sound like. The reader can visualize the scenes and imagine what the places look like according to what they read. People can relate more to a book usually than a movie because books have more detail. Not all the details from reading a book can be pictured in the movies. Typically the movies are worse than the book. Details draw the readers in and the more details they gather the more intrigued they get. When people get intrigued they usually follow what intrigues them. So therefore if they are reading the first book throughout a series it will make them read the other books. When someone picks up a book that they like they tend to find other books that are like the book they read. Reading books are better than movies due to the fact of having no time limit, a better understanding, and way more details. Books draw the reader in more than when a person watches movie. People go watch a movie typically because of actors. Books and movies are both great but books will always last longer. Books have a higher demand than a movie ever will.

Does the Christan salvesen's sickness absence management policy meet Essay

Does the Christan salvesen's sickness absence management policy meet its obligations under the DDA' - Essay Example The inter-war years were tough but Salvesen sold a large number of ships and rode out the difficult period. When the post-war whaling boom ended, Salvesen scaled down its involvement and ended its interest. Looking for new growth areas, an experiment with a revolutionary trawler to freeze fish while still at sea led to the purchase of the company's first cold store in Grimsby in 1958, a move that coincided with the birth of the frozen food industry in the UK. The firm's fledgling distribution operations grew as customers requested transport for their frozen produce. The business continued to diversify its operations, moving into food freezing facilities, house building and the offshore oil industry in the early 1970s. Salvesen began to concentrate its activities in the Food Services division, opening cold stores, expanding food processing facilities and winning a major frozen food distribution contract for UK retailer Marks & Spencer. The business grew with the acquisition of Merchants Refrigerating Company in the USA in 1981 and the generator rental company Aggreko in 1984. Aggreko was a success in the 1980s, opening UK depots, growing French operations and expanding into the USA with the acquisition of Electric Rental Systems. ... Salvesen built up its presence in the frozen food sector in mainland Europe with operations in five countries. In 1995 it also acquired a stake in a German industrial logistics business called Wohlfarth. In September 1997 Christian Salvesen decided to concentrate on its core logistics divisions and diverged Aggreko. Since then Christian Salvesen has built up a blue chip client base, developing partnerships with retailers and manufacturers and targeting markets in mainland Europe. In recent years, Salvesen acquired Industrial logistics businesses in Spain, Germany and France. It has since sold both its food and industrial operations in Germany. It is focused on further expansion of its geographic footprint in Europe and developing an integrated European offering of in-market, shared-use networks. Today, Salvesen has operations in seven countries: Belgium, France, The Netherlands, Portugal, Spain, Ireland and the UK. Its chosen market segments are Industrial, Food and Consumer products and it specialises in the strategic management of the outsourced supply chain. These operations are supported by advanced, proprietary ICT systems. The DDA Policy: The Disability Discrimination Act (DDA) covers all UK businesses. The DDA is a UK parliamentary act of 1995, which makes it unlawful for service provider to discriminate against people in respect of their disabilities in relation to employment, the provision of goods and services, education and transport. It is a civil rights law. Other countries use constitutional, social rights or criminal law to make similar provisions. Employment Discrimination laws seek to prevent discrimination based on race, sex, religion,

Australiam curriculum Term Paper Example | Topics and Well Written Essays - 1500 words

Australiam curriculum - Term Paper Example From the provincial level, schools are estranged into districts and then into school boards (ACARA, 2011). It is in the school boards that local policies are made that must be in line with the curriculum from the provincial level. In Australia, all students are assured of equal chances to education unlike before. For instance, pregnant students were not allowed to go to school but this has changed and they can now attend learning institutions of their choice. The government has gone further to provide special schools for the physically disabled students for example, the deaf, blind, and crippled. They are no longer denied their rights to education like before and they can even sue the government if they are not attended to. The administration has put strong disciplinary measures which legally punish any student who goes against the school rules. Punishable behaviors include resistance to authority, use of abusive language, or any kind of behavior that the administration may consider a violation of the schools norms The ministry of education is responsible for organizing as well as supervising education at the primary, secondary, and vocational levels because there is no central department in the education system. Unlike other nations where learning is monitored at the federal government, in Australia, all the responsibility of supervising learning as well as assessing students’ and teachers’ performance takes place in the national level. The provincial education system can be compared to the territorial system although they differ in their assessment, curriculum, and education policies (ACARA, 2011). Education starts at the kindergarten which takes in children as young as five years. From the kindergarten, children proceeds to the elementary school at the age of 6 to 12 years then move to the junior high school. Normally, elementary school includes six grades although it can be extended to eight grades. Junior high school acts as a

Herbal Products for personal casre Essay Example for Free

Herbal Products for personal casre Essay Aromatherapy is complementary and alternative medicine (CAM) technique in which various essential oils (including essences and extracts) derived from plants, flowers, fruits, leaves, herbs, stems, shrubs or trees are utilized to promote healing of the body, mind and the spirit, and to encourage health and well-being of the individual. Aromatic oils have been utilized in healthcare since ancient times by the Egyptian civilization and the Arabs. Modern aromatherapy was given special interest in France. The French found that oils had several anti-septic properties and hence could be utilized to reduce infections. Some of the physicians in France administer essential oils. Certain guidelines mentioned in the ‘aromatogram’ help the physician to decide which essential oil has to be utilized. The patient’s sample of tissues or body fluids is cultured in the laboratory. Different essential oils are added to the growing cultures. The specific essential oil that inhibits growth of the microorganisms is identified and utilized. Essential oils are substances similar to hormones (or chemical messengers) present in the body, that play an important role between cells. It contains about 200 to 3000 different compounds. Studies suggest that they can play a role against cancer, and have other effects such as stimulation (lime), calming (lavender), analgesic (clove), anti-spasmodic and cough suppressant (lavender). On the skin, it seems to have an antiseptic (tea tree), astringent (lemon grass), protectants (sandal wood), stimulant (rose) and cooling (Chamomile) effect. Aromatherapy can be administered in several forms such as skin or external applications (including cosmetic use and applications over the hair), inhalation, and internal consumption. External applications of essential oils involve applying the agents on the skin through baths, massages, friction, compresses, cosmetic use (in the form of creams, masks, compresses, lotions, ointments, etc), hair applications, etc. Such applications help in relaxation, stimulating the skin and make the individual feel more energetic and lively. Several toxic substances and metabolic wastes present on the skin are inactivated and destroyed. It also helps to reduce body aches and reduce swellings. Rarely (5% of the cases), the individual may develop inflammatory disorders of the skin (such as dermatitis), and experience symptoms such as irritation, rashes, pruritis, etc. In such circumstances, the treatment should be discontinued. Internal consumption of essential oils may be required to treat several disorders involving the internal organs (such as the digestive tract). However, some of these oils may damage the liver. Hence, they have to be administered strictly by a physician, and the patient’s condition should be monitored. The essential oil can also be administered utilizing a diffuser or nebulizer (through inhalation). The oils can be utilized to treat several breathing or lung disorders, and to improve mood. The molecules of the essential oils can enter the body through the nose, gain access through the lungs, from where it can diffuse into the bloodstream. It can remain in the blood for 30 minutes to several days. Sprays are also available which provide effect for a short period. Aromatherapy has emerged as a separate branch of science and profession because of the huge benefits. Lavender may increase brain wave functions related with relaxation and stress-release (Balac, 1992). Chronic smokers felt a reduced urge to consume tobacco with aromatherapy (Rose Behm, 1994). The quality of life in individuals with cancer and anxiety improved after being administered Chamomile (Wilkinson, 1995). Stevenson (1994) demonstrated that heart patients requiring surgery felt better when their feet were being massaged with neroli oil. Post-operative patients had reduced nausea and needed fewer painkillers after inhaling peppermint oil (Tate, 1997). In fact aromatherapy can be utilized to treat several conditions such as infections (such as Herpes Zoster Virus, Herpes Simplex Infections, etc), arthritis, skin disorders, musculoskeletal disorders, sleeplessness, anxiety, distress, anticancer therapy problems, anorexia, body aches, etc. Any individual can learn about aromatherapy by reading books, attending seminars or going to school that train in aromatherapy. The National Association of Holistic Aroma-therapists (NAHA) is setting up standards for giving licenses and administering training. The individual who wants to become an aroma-therapist should have a good knowledge and practice of chemistry, botany, human physiology, etc. The aroma-therapist is responsible for administering treatment sessions on the patients such as massages. During the patient’s first session, he/she will ask the questions to get a detailed outlook of the past and present medical history. According to the patient’s complaint and the diagnosis of the condition, he/she will prepare essential oils using different individual components. The massages are similar to the Swedish and the Sports methods. The aroma-therapist also gives complete details of the procedure to the patient, advices about any precautionary measures to be taken and educates the patient about the benefits and risks of the procedure.

Steroids in Sports Essay -- Athletics Steroid Performance Enhancing Dr

Professional sports are very special in the United States. One reason for this is the spirit of competition. However, steroid use taints this competition. If steroids were to be completely eliminated from sports, the competition would be much more special because athletes would compete with their hearts and will, without an extra boost. Also, since not everybody can be a professional athlete, the elimination of steroid use, in my opinion, would make the fans appreciate the game more and make them feel more relatable. Hopefully someday, fans will be able to watch their favorite sports in such a fashion. Steroid use by professional athletes is bad because doing so can damage an image of an athlete (if the offense is made public), create hazardous health issues for an athlete, and hurt the crediblity of sports. Why Take Steroids? â€Å"Athletes and others abuse anabolic steroids to enhance performance and also to improve physical appearance† (NIDA). The level of speed and intensity of sports at the professional level is extremely high. Therefore, many athletes choose to take steroids in order to improve their body and skills, and to try and match that intensity. Baseball players may choose to take steroids in order to hit the ball harder, which would attribute to more homeruns. Football players may take steroids in order to increase their muscle mass which would in turn improve their blocking and tackling skills, and to also improve their speed. Steroid use by professional athletes constitutes cheating. I believe that athletes should be athletes for one reason, their God-given talent, and not with the help of steroids. The population of professional athletes in the United States is very small, and I find it a shame that many ... ...et back to working hard using the energy and will that they naturally possess, and the credibility of the athletes and their sports would be revived. An issue with this idea is that some athletes have been known to unknowingly take steroids that were banned from their respective sport (i.e. Rafael Palmiero). However, if an athlete were to be put in that position, it would need to be proven that he/she in fact unknowingly took illegal steroids. Otherwise, that athlete should follow the same penalty as those who knowingly and blatantly take steroids. Works Cited ESPN.com news services. "'96 MVP admitted steroid use, fought drug problem." ESPN . 4 May 2006 from . National Institute on Drug Abuse. "Steroids (Anabolic)" NIDA. 15 Apr. 2006 from